FAST CASUAL | Staff Reporter, Australia

Gelato Messina to raise prices due to self-production of ingredients

Their single scoop order now costs 0.50c more.

Gelato Messina has announced that they will be raising the prices of some of their items in order to support the increased costs brought by producing their own ingredients.

Three weeks ago, the ice cream chain started to become self-sufficient with their milk production, which is said to consume the biggest expense. They produce lower volumes of milk but is assured to have more cream and of higher quality.

They also admitted that from paying AUD$1 a litre, it now rose to AUD$2.20.

Other factors are driven from their investment for their own strawberry and hazelnut plantations. They also just added a ball refiner machine in their headquarters in Messina to be able to produce their own chocolate, nut fudges, nut pastes and dulce de leche.

The price increase is also said to support the rising demand on their delivery services, calling it the “laziness levy”.

(Photo credit: Gelato Messina Facebook page)

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