, Australia

Betty’s Burgers to roll out stores in WA

The brand's parent company sees its potential to have 150 stores in the country.

Betty’s Burgers is expanding in the West Australian market, revealing it will open a CBD high street store in Perth over the coming months and up to five additional stores within the next two years.

Since its creation in Noosa in 2014, the Retail Zoo-owned burger brand recently surpassed $80 million in annual revenue – a five-fold increase since 2016 – and opened its 35th store in Brisbane.

Betty’s said it is currently exploring a number of store locations and formats in WA, with a “strong pipeline of potential sites” identified for development around the state over the coming months.

The versatility of the Betty’s brand – which has proven successful across multiple locations and store formats – is a huge asset as we look to grow it into a truly national offering,” Betty’s Burgers managing director Troy McDonagh said in a statement.

“Recent strategic investments in the Betty’s brand - including the launch of our mobile app, which recently surpassed 100,000 downloads, and ongoing menu innovation guided by customer insights and preferences means we’re able to continue delivering a premium customer experience which ensures brand loyalty and repeat customers.”

“While paying homage to Betty’s beach-side origins with our unique brand offering and customer experience, we have an attractive pipeline of new store locations identified and an extensive runway for further store format evolution, which we’ll continue to pursue in a disciplined, incremental way,” he added.

Betty’s opened six stores in the last 12 months despite the impacts of lockdowns, it said.

“Betty’s is a genuine growth engine for Retail Zoo and has proved itself as a winning lifestyle burger brand in Australia. It is a homegrown success story that appeals to a wide demographic and we’re buoyed by the significant scale potential in front of us,” Retail Zoo chief executive officer Nishad Alani said.

In another statement sent to QSR Media, Alani said Retail Zoo sees potential for Betty’s Burgers to reach 150 stores in the country.

“With the burger segment still expanding in Australia and our strong sales performance across our existing network, we see a path to 150 Betty’s Burgers stores in Australia. We will approach this in a disciplined and controlled fashion, with a roadmap of 10 – 15 new stores per year. While we see strong potential for the brand in overseas markets, for now our focus remains on pursuing growth in Australia,” he said.

Retail Zoo currently operates a network of over 670 stores across its four brands: Betty’s Burgers & Concrete Co., Boost Juice, Salsas and CIBO Espresso.

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