DESIGN | Staff Reporter, Australia

What to consider when designing your QSR outlet

Construction Zone & Zone Design are specialists in QSR industry and provide a complete design & construct services depending upon client’s needs.

The company operates on the philosophy that a design must feel good but also be functional. The perfect design is about getting the balance right between aesthetics and operational KPI’s.

Construction Zone and Zone Design believe in creating space that engage and delivers amazing customer experiences. This starts with clever design, building informal and intimate zones, creating space that is exciting to be in, that’s new and innovative. There needs to be a common brand DNA across new store design however each store needs to be bespoke.

There is a need to understand QSRs when designing – factors like equipment kitchen layout, compliance issues and mechanicals, traffic flow and great layout that promotes strong in-store efficiencies and customer revenue need to be considered.

Good construction is integral. QSR stores can take an absolute pounding due to the high traffic and the nature of the product. If it’s not built to last rigorous wear and tear the store will quickly become problematic for staff and alienate customers.

Experienced QSR owners understand the value and cost savings that an experienced design agency can provide.

By engaging a design company such as Zone Design during the preliminary stages of a project, the company will advise QSRs on how to get the landlord to cover more cat 1 costs such as hydraulics, EDB, extraction runs, air conditioning to layout. This can save up to $100,000 plus which can be redirected into design aesthetics or banked for future use.

Understanding operational issues such as workflows and operations of food retail is critical when considering design. The implications of not getting this right at design are costly.

The design company can also foresee potential issues before they arise and divert. Lastly, design companies like Zone Design possess large & diverse databases of suppliers from furniture, light fittings, materials and fixtures for a more creative look and cost savings. It’s all about value engineering to obtain a refined look and feel but at an economical price.

In construction, there are challenges to things like space as it’s at a premium. There is a need to deliver clever design that uses a smaller footprint, as well as greater pressure to deliver store fit outs in reduced timeframes.

Food retail space is in high demand therefore increasing rental cost and availability of prime locations. This puts greater emphasis on creating a unique and distinctive space to capture great share of market.

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