Matt Popkes

Hailing from Portland, Oregon USA, Matt Popkes is the Head of Strategy for The Brand Agency’s Perth HQ. A digital specialist, Matt relocated to Perth bringing 14 years of
digital strategy experience, leading key initiatives for brands like Nike, Yamaha and Taco Bell.

In QSR, Matt helped lead major efforts in data management, segmentation, content personalisation, and re-platforming for Yum Brands/Taco Bell. In Perth, Matt leads a strategic comms team working closely with clients throughout Australia in key sectors of government, public utility, travel and retail.