Char'd
Char'd is a Sydney-based, Lebanese-style charcoal chicken brand founded by James Estephan in September 2023. It specializes in 48-hour marinated, charcoal-grilled chicken, loaded burgers, wraps, and fried chicken.
Char’d founder sets strict 15-minute chicken rule
Char’d founder sets strict 15-minute chicken rule
For the CEO, protecting the brand matters more than minimising waste.
Commentary
The customer habits you build in a ‘Goldilocks’ market set the tone for what comes next