Zambrero’s Plate 4 Plate initiative reaches 70 million milestone

The initiative aims to combat global hunger.

Mexican chain Zambrero has distributed over 70 million meals as part of its Plate 4 Plate initiative to end world hunger.

Since the initiative’s inception, Plate 4 Plate has created a global movement to end hunger, mobilising Mexican food lovers across Australia and the globe to give back, with every burrito, bowl, retail item or kids Zam Box purchased at Zambrero restaurants across the globe resulting in a meal provided to someone in need. The restaurant’s Feel Good Mex proposition of delicious food that makes customers feel good, while also doing good for others remains central to the brand’s DNA.

Zambrero has Plate 4 Plate counters in each restaurant so customers can see their purchase immediately provide impact.

The milestone comes as Zambrero gets ready for their annual Plate 4 Plate Day in mid-October, where Meal Packing events will be held across Sydney, Melbourne, Perth, the Gold Coast and Adelaide. Zambrero plans to beat its own record of packing over 430,000 meals in one day.

“Alongside our not-for-profit partners Rise Against Hunger, Love Mercy and Foodbank as well as our loyal Zambrero customers and volunteers, we will continue working towards our goal of donating a billion meals to those in need,” Matthew Kenny, CEO, Zambrero said.