Zambrero’s Plate 4 Plate initiative reaches 50 million milestone

The chain now has more than 215 restaurants across five markets.

Zambrero announced a major milestone, with the number of meals donated through its Plate 4 Plate initiative reaching 50 million.

The chain, known for its selection of Mexican burritos and bowls, has been partnering with Rise Against Hunger globally and Foodbank in Australia for the campaign, which aims to contribute to ending world hunger.

“Achieving the 50 Million Meal milestone overnight is largely due to the passion, enthusiasm and commitment of our Franchise Partners and our people who have made sure that we reached it despite the multiple challenges presented as a result of COVID restrictions and shut-downs,” Zambrero CEO Matthew Kenny said in a statement.

(Also read: Zambrero finds “future-proof” longevity in flexible locations)

“We also can't forget the most important part of this journey, our customers - without them, none of this would be possible. We are sincerely thankful for their ongoing support and look forward to many more meals donated together in the future,” he added.

Zambrero now has more than 215 restaurants in Australia, New Zealand, the United Kingdom, Ireland and the United States.

“Zambrero is proof that values-driven businesses can be very successful while also driving positive change in the world. We’re going to celebrate 50 Million Meals for a little while but we are also looking towards the goal of 1 Billion Meals donated,” Kenny concluded.

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Hundreds of executives in and out of the country also joined the whole-day virtual conference.
This is done in partnership with retail property group Vicinity Centres.
The move is expected to complement the company’s long-term plan in the region.
The chain is giving them away on their official Instagram account from October 12 to 22.
Customers who order four medium-sized coffees will get another one for free.
It is also looking ahead to introduce the range into schools, local gyms, hospitals and other venues.
Ezikitchen is currently accepting new applications from brands to join the venue.
It can measure pedestrian traffic, profile customer movement, and more. 
The chain is initially slated to open 20 outlets in the country and New Zealand.
Three new burgers headline the range.   Milky Lane is celebrating the end of NSW lockdown from October 11 by launching 12 brand new menu items, $10 happy hour cocktails and live DJ sets at all locations.