Baskin-Robbins launches pink cones for Breast Cancer Awareness Month
The dessert chain will be turning their Freshly Baked Waffle Cones pink to raise funds for the McGrath Foundation.
Baskin-Robins will offer a limited edition pink waffle cone for its Raise Your Cone campaign. Fifty cents from every pink waffle cone sale will be donated to the McGrath Foundation, which raises money to place McGrath Breast Care Nurses in communities across Australia as well as increasing breast awareness in young people.
The brand is aiming to increase their donation of $40,000 last year.
Baskin-Robbins General Manager, David Jordan said, “The pink cone campaign will act as a reminder of the importance of breast cancer awareness in Australia, and reflect how our Franchise Partners unite across the country to drive much needed funding for the McGrath Foundation. The McGrath Foundation is close to our hearts and we are aiming to take our fundraising efforts to new levels this year.”
“By ordering their favourite Baskin-Robbins ice-cream in a pink waffle cone, our guests will be supporting a very worthwhile cause. Every little bit counts, and this is a great example of everyone giving a little to achieve big results,” he said.
McGrath Foundation Ambassador and Director, Tracy Bevan, said that she is excited that Baskin-Robbins is rolling out its “Raise Your Cone” initiative supporting the McGrath Foundation.
“We are proud to have placed 105 McGrath Breast Care Nurses across Australia who have supported more than 36,000 families experiencing breast cancer. We’re so grateful to Baskin-Robbins for their continued support. It is initiatives like this that are truly helping us make a difference,” Bevan said.
