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NEW CONCEPTS | Staff Reporter, Australia
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Pizza Capers becomes the first national pizza franchisor to launch mobile food truck

In July, the brand will be the first national pizza franchisor to launch a gourmet mobile food truck.

Pizza Capers Managing Director Sherrie Halliwell said the mobile food truck is a fully functioning mobile pizza store that will operate in designated territories around Australia, and provides franchise partners with the unique opportunity to work flexible hours, from their own place, and to fit in with their lifestyle.

“Our mobile business model not only taps into a new market of consumer, but also new potential franchise partners,” she said.

“With lower operational costs and the freedom to take the truck to numerous locations and events, it offers the ability to provide the Pizza Capers gourmet menu, without the costs and restrictions of a static traditional store.”

Pizza Capers is confident in the success of the exciting new business model and are opening up a limited time offer to entrepreneurial enthusiasts who are interested in starting their own mobile food truck business.

“Those interested are now able to purchase a franchise for less than $50,000 start-up cost inclusive of initial franchise fees, comprehensive training and local marketing launch activities,” Halliwell said.

“The food truck movement is a rising trend and we can’t wait to fill the gap and begin catering for the demand that static stores are unable to cater to,” she said.

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