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NEW CONCEPTS | Staff Reporter, Australia
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Jesters to roll out new menu items, store design

The brand’s new look features ingredients coming together in a ‘premium pastry parcel’.

Jesters is redefining the meaning of a real pie in celebration of its 20 years of operation this year.

The evolved Jesters brand was positioned to meet growing consumer demand for ‘fast casual’ food options.

“Diners are increasingly looking for simplicity – and the serious taste – of food done well,” CEO, Robert West, said. “They’re putting more focus on the provenance and quality of the ingredients they’re eating, looking for fewer processes and a more authentic approach to food on the go.”

The new look of Jesters brand features bold new graphics showcasing an abundance of real ingredients coming together in a ‘premium pastry parcel’.
New menu items will be introduced such as an Eggs Benedict Pie, while its signature taste sensations will continue in stores.

Over the next few months, Jesters will roll out the new look to its 34 retail stores across Western Australia.

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