In Focus
NEW CONCEPTS | Staff Reporter, Australia
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Snagga's Healthy Sausage Experience

From a food truck to a brick and mortar store.

"At Snagga's Healthy Sausage's we aspire to establish the humble sausage as the greatest Quick Service Restaurant (QSR) experience in Australia. We are the only Food Truck or QSR in Australia (that we can find) that makes our own Sausages," Cory Becker, Founder of Snagga's Healthy Sausages told QSR Media.

The brand is proud to be serving sausages sans preservatives, binders, additives, and added fats. In addition, all sausages are gluten-free and manufactured to Halal specifications.

"Our Sausages are unique in that they contain whole ingredients such as Semi Dried Tomatoes, Cashews and are combined with premium quality, lean meats."

Becker recounts starting the brand with her mates. "Fed up with fatty and bland premium Sausages on the market, I decided to make my own. I deliberately did no research, as I didn't want to to do things they way they were have always been done," he said.

"I grabbed an old school Italian Mincer and Stuffer from the Queen Vic Market and started making sausages. The first batch turned out like rocks, the second batch were a hit with our family and friends. By the third batch people were placing orders, we entered a local BBQ competition and Peter Russell Clarke said they were the best Snags he has had."

The brand was developed over a couple of stages. "Snagga's was always the name that resonated with us, and when people said how good they felt, we decided to expand to Snagga's Healthy Sausage's," said Becker.

HUMBLE BEGINNINGS

Snagga's is about to open it's first brick and mortar store but Becker shares that starting on a food truck was a good decision for the brand.

"Mobile stores are fantastic in that they allow entrepreneurs like myself an affordable way to enter the market and test our products out before committing to retail leases," he noted. "It's a great opportunity to refine your manufacturing, trial portion sizes and pricing points, introduce new value offerings, and place your business in different geographic and people demographics to evaluate how your product is received."

However, challenges include increased fees and revenue share that event managers are now demanding and charging for their events, Becker pointed out. He added that despite some road blocks along the way, deciding to start the business with a food truck gave the brand a great competitive advantage.

The brand is currently finalising a site for its first location narrowing the search down to a few sites in Melbourne and Geelong, expecting to open this year or early next.

"At minimal cost we have been able to reconfigure our store layout, and maximise staff workflow, ready to launch our first Bricks & Mortar QSR. It is our intention to now focus on developing bricks and mortar stores as we look to expand and grow our business."

Adding, "our aspiration is to establish Snagga's Healthy Sausage's as the best QSR experience in Australia, with multiple QSR [locations] across Australia."

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