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MARKETING | Staff Reporter, Australia
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Mad Mex teases the launch of its annual Big Burrito Challenge

The Mexican food chain announced that 'something big' was coming to its restaurants soon.

Mad Mex said, "It's been in hibernation for a year. Growing stronger. Waiting to unleash devastation. Something BIG is coming to Mad Mex."

In the past, the brand has held The Big Burrito Challenge, which dares customers to beat a one kilogram burrito, around the same time as Cinco de Mayo.

According to Mad Mex, more details about the event will be released on April 24.

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