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MARKETING | Staff Reporter, Australia
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La Porchetta trials home delivery

The service is available at approximately one-third of La Porchetta’s sites.

Each restaurant has a delivery captain whose job is to ensure efficient production and delivery, so the customer receives their meal on time and product quality is not compromised. Customers are giving it a “big thumbs up” via their smart phones and online orders.

All La Porchetta’s technology platforms - from online ordering to point of sale systems – are being integrated so customers will be able to order via the 1300ITALIAN number (1300 48 254 26), the website www.laporchetta.com/online-ordering-landing or the La Porchetta app.

Franchisees can utilise their own drivers, or they can employ those provided by La Porchetta’s contractor of choice. Initial capital costs for franchisees to purchase new equipment, technology as well as ongoing driver and transaction fees are more than offset by the increased business that’s generated.

“Our home delivery trial has been very successful,” said La Porchetta CEO Sara Pantaleo. “Franchisees are reporting that when they tell their customers via social media and in-restaurant promotion that they’re now delivering, they are getting a great response. That’s because we’re providing our customers what they want.” 

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