FRANCHISING | Staff Reporter, Australia

Sumo Salad launches first store in Melbourne Airport

Travellers leaving from Melbourne Airport can now buy Sumo Salad at the Virgin Terminal (T2).

The healthy fast food restaurant chain have taken the next step in their business transformation journey, while capitalising on a growing consumer demand for healthier foods on the go.

SumoSalad Chief Executive Officer Luke Baylis said the store was the first at Melbourne Airport, following the successful opening of a similar store at the Sydney International airport terminal.

The store opening is in line with the strategic direction outlined by Sumo earlier this year, which will help to future proof the business by moving away from traditional outlets and into more appropriate, customer-focused locations.

“Consumers – whether they are getting on plane or getting lunch on a work day are demanding healthier options. SumoSalad are completely focused on meeting these changing needs and are rising to expectations by making our food more convenient, and even better value,” Baylis said.

“Our customers have been telling us that there are other, more suitable places for our stores, and the opening of the Virgin Terminal store is in line with our objective to grow our presence in transport hubs and in educational and entertainment precincts.

“We are working to fulfil our mission of making great tasting, nutritious food accessible, offering our time sensitive customers the option to eat healthy food.”

SumoSalad has plans to open further stores in the coming months at Caltex sites while also launching its pilot of delivery services to homes and offices.

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