FRANCHISING | Staff Reporter, Australia

Franchised Food Co announces plans for 2017 international expansion

Cold Rock, Trampoline and Pretzel World will launch internationally next year.

Pretzel World will be the first of FFCo’s three brands to open in an international location in 2017. The stores specialize in creating freshly made pretzels which are rolled, stretched and baked right before the customer’s eyes, with their choice of sweet or savoury toppings, to be served up alongside barista-made coffee and a full selection of premium chilled drinks.

Pretzel World Dubai is set to open in January 2017, with further plans underway to open a further two locations in August 2017. South Africa will also see the launch of its first Pretzel World store in mid-2017.

The second FFCo franchise set for international expansion is Cold Rock Ice Creamery, which has a network of 100 stores across Australia. The brand offers customisable ice cream flavours, and its signature range of lolly, chocolate and fruit ‘Mix Ins.’

Cold Rock will open in much warmer climates, with stores due to launch in both Saudi Arabia and South Africa.

Trampoline, will also be opening a store in Bali. Set to open in 2017, this location will have a unique offer additional to Trampoline’s usual gelato range: Alcoholic gelato. The new store will offer four premium alcoholic flavours to choose from, including Whisky, Strawberry Lime Cider, Espresso Martini and Irish Cream.

CEO Stan Gordon said that the decision to roll out an international expansion was driven largely by a desire to introduce even more people around the globe to the taste sensations served up by Pretzel World, Cold Rock and Trampoline all using some of the best Australian ingredients.

“Franchised Food Company’s brands specialise in serving up novel and delicious treats that are prepared fresh on the spot. With so many consumers now travelling to warmer-climate destinations like Bali, Dubai and South Africa for holidays, coupled with the growing demand in each of these markets for delicious, tasty treats, they just seemed like natural fits for us to tap into,” Gordon said.

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