Burger King's new CEO makes big changes and big cutbacks
33-year old Daniel Schwartz joins the burger family.
The new members of Burger King, which includes Schwartz and a 28-year-old chief financial officer, has apparently helped turn the struggling burger chain into a “cash machine,” according to Devin Leonard of Bloomberg Businessweek, in an article published by the Business Insider.
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“These days… Burger King is behaving more like a startup than a typical burger chain,” Leonard writes.
The article noted, "under the direction of 3G, Schwartz has helped reduce Burger King’s corporate headcount from 38,884 to 2,425 and he’s implemented deep cost-cutting measures that axed many executive perks, including lavish offices that employees called 'Mahogany Row' and a $US1 million annual party at a chateau in Italy."
