Boost Juice launches first drive-thru in Victoria
The juice brand announced the opening of its very first drive-thru store in Ballarat.
The new drive thru store will add to Boost Juice's network of over 450 stores globally.
CEO of Boost Juice, Scott Meneilly said the opening of the new concept store is a great opportunity for Boost Juice to further explore the notion of making healthier easier for its customers.
“From day one the Boost Juice has endeavored to offer a healthier alternative in a market that was once saturated in fast food outlets. Similarly, the convivence of a drive-thru up until now has been dominated by fast food chains,” Meneilly said.
"We know our customers are time poor and we also know that health is of growing concern to them, which is why a drive-thru felt like the natural next step. It really takes convenience to another level,” said Mr Meneilly.
The opening of its first drive thru will bring the total count of Boost Juice stores in regional town Ballarat to three, with the first store opening back in 2014.
Meneilly said, “Regional Australian towns are experiencing population and employment growth and we believe Boost Juice can grow with them. We are being approached by many landlords that are looking for a healthier drive thru alternative and our property department are working hard to find locations that suit our model and will provide customers with a more convenient way to get a Boost,”
“Not only have we seen great success in Ballarat but it’s also the quintessential road-trip destination. Hence why we jumped on the opportunity to open our first drive-thru store in Ballarat.”
Boost Juice said the opening of the new concept store would help pioneer further expansion plans as the brand continues to expand both in Australia and abroad.
