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EXECUTIVE INSIGHTS | Staff Reporter, Australia
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Find out how data and predictive analytics could benefit your QSR brand

Join the upcoming QSR Media Conference and Awards on 22nd July at Hilton Hotel, Sydney to learn how to create data-driven business models that win in the marketplace.

Predictive analytics can forecast what might happen in the future with an acceptable level of reliability, and includes what-if scenarios and risk assessment. Leverage open data and improve your brand's marketing productivity, customer experience quality and service operations efficiency.

On the session "Big Data and QSR's - Predictive Analytic Systems," Vanessa Wilmot, Director of Geotech Information Services will discuss the importance of using data and predictive analytics to understand more about your QSR brand.

Larissa Orth from Yum! and Andrew Danson from Roll’d will also share their experiences on how data and analytics have assisted both the KFC and Roll’d brands.

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