New emma data shows that traditional dinner time is the most popular for fast food too.
Ipsos’ Enhanced Media Metrics Australia (emma) study’s new data on time of day fast food consumption shows that over 40% of the fast food consuming public will do so between 5-8pm, this could typically be whilst out socialising, after work and with friends & family, with the 2nd most popular time between 11:30am and 2pm during the working day.
Looking at the generations, Gen Y and Gen Z over index vs. 14+ population at large on consumption in the afternoon and late evening reflecting different lifestyle patterns, a lower percentage in 9-5 roles and more socialising in the late evening.
Fast food consumers in New South Wales and Queensland are both over 20% more likely to consumer fast food between 5am – 9.30am, whilst Victorians are the night owls with a 35% increase in late night consumption compared to the Australian average.
More information on emma available at emma.com.au.
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