Integrated consumer experience showcased in Sushi Sushi’s new concept store
The brand's philosophy is to bring together food, culture, and design to create integrated consumer experiences.
Sushi Sushi is prioritising consumer experience following its recently launched concept store in Hawksburn, which won the Best Restaurant Renovation at the QSR Media Awards.
Stephen Anders, Sushi Sushi’s Chief Executive Officer, said that the new concept store elevates the brand’s customer service as they target to become a market leader.
He mentioned that the Sushi Sushi x Bromley&Co concept store originated from a collaboration with David Bromley, a renowned Australian artist, who initially just developed a range of sustainable design takeaway packaging, which received positive feedback from consumers.
“We take that concept, and extend that into store, design and have an integrated experience linking that iconography across our packaging, into the store environment to help evolve what was a grab-and-go brand, into a brand where you can spend a bit of time and immerse yourself in a full art of sushi sushi experience,” he said.
Looking forward, Anders said that Sushi Sushi intends to expand its store network across the country, utilising multiple retail formats to fit various retail environments. These range from compact 15-square metre setups to expansive 200-square-metre train sushi settings.
“We're going to continue to build customer connections, we're going to evolve the digital footprint of the business,” he said, “We take our product quality very, very seriously. We invest a lot in terms of the high-end ingredients that we use in our sushi, and we're going to continue to reinforce those cues.”