Subway to give personalised offers, discounts with new loyalty programme

The first 100,000 people to sign up to Subcard will be given a free meal.

Subway in Australia has launched of its Subcard loyalty programme and app.

The move will provide exclusive deals for members, including personalised offers.

“Not only can your Subcard earn you dough with every sub you purchase, but you’ll receive member-only perks and discounts, and preview new products,” Subway Australia brand manager Raquel Hine said in a media release.

Aside from the top, the Subcard programme is also available online and through loyalty cards that can be acquired in their 1,300-plus stores.

Registered members earn points for every food purchase and can start redeeming against any Subway purchase once they have earned a minimum of $3.

The sandwich chain is celebrating the launch by offering free meals to the first 100,000 people who sign up to Subcard.

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