Red Rooster trials alcohol delivery in Victoria

CEO Nick Keenan says the brand is eyeing to diversify its business offering.

Red Rooster has announced that it is now serving alcohol through delivery at selected outlets in Victoria.

"We chose Victoria because it’s a dynamic and forward -thinking foodie state and we think it is the perfect place for this trial to happen," Red Rooster CEO Nick Keenan said.

Red Rooster clarified that alcoholic beverages cannot be availed if customers have not ordered food and stressed that staff in the participating franchises have undergone RSA training to ensure that persons under the age of 18 will not be served alcohol.

The brand has yet to determine how, where and when it will be rolled out nationally.

"At this stage it’s too early to know exactly what kind of rollout it will be. But it will be subject to strict conditions and what is best for the customers," he added.

Customers can avail of the service by going to their website or through third-party aggregators such as Deliveroo, Menulog and UberEats.

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