The platform allows the brand to leverage venue management insights.
120 corporate Nando’s restaurants across the country will soon be able to acquire insights such as dwell time, volume of customers, and frequency and recency of customer visits following its recently-announced agreement with Skyfii.
The partnerships sees Nando’s utilizing Skyfii’s SaaS (Software as a service) recurring revenue ‘IO Platform’ services for two years, and is expected to enhance Nando’s customer experience through the aforementioned data.
Skyfii says the cloud-based platform uses existing Wi-Fi infrastructure, BLE beacon networks, door-to-people counters, video sources, web and social platforms to allow various types of venues to analyse visitor behaviour and capture data from those who opt-in to free Internet connectivity. The data is then converted into a critical sales and marketing tool that allows venues and their commercial tenants to deliver content that is catered to each visitor’s needs and interests.
“As a premium brand within the food retail industry, Nando’s set a level of superior service and quality which we are proud to support. The deployment of Skyfii’s SaaS platform with Nando’s follows a compelling trial period that allowed our business to demonstrate the clear return from our analytics and marketing platform. As this relationship progresses, we look forward to the opportunity to expand our services across the entirety of Nando’s Australian venues,” Skyfii chief executive officer Wayne Arthur said in a statement.
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