TECHNOLOGY | Staff Reporter, Australia

Muffin Break's loyalty programme goes digital with new app

The chain says it currently has over 300,000 active members.

Muffin Break’s loyalty programme is going digital, announcing that it is looking to over more rewards to current members and reach new ones through the release of its app this week.

“We’re proud to service a loyal database of 300,000 members who testify the quality coffee and service provided by Muffin Break stores across the nation. It’s been a rewarding 30-year journey to provide award-winning coffee to our customers,” Muffin Break general manager Natalie Brennan said in an announcement.

The offering sees customers acquire a buy-four, get-one-free reward. Future perks include a free muffin during birthdays, no additional charges for availing plant-based milk and other special offers. Members will also be the first to know about new product initiatives.

Muffin Break worked with ad agency headmark for the initiative’s campaign.

“We will be using a multi-channel approach using new channels like to serve up the right message to the right customer at the right time. Muffin Break already has a robust customer base so building on this by promoting such an incredible rewards program is just the first step in the new direction for the brand,” headmark CEO Sharne Patient said.

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