McDonald's US rolls out new sandwich range, invents utensil using french fries
Anthony Sullivan teamed up with McDonald's on an infomercial celebrating the release of the Frork in restaurants on May 5.
McDonald's revealed the Frork, a quasi-utensil, fry-fork hybrid designed solely for scooping up the quality ingredients that may fall while eating a new Signature Crafted Recipes sandwich.
The national rollout of its Signature Crafted Recipes sandwiches features premium ingredients and unique flavor combinations, including Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon. Each sandwich is served with toppings for customers to enjoy, even when they fall out. McDonald's is tackling this so-called dilemma with the Frork, a silicone fork-shaped utensil topped with an opening where the customer can insert three-to-four Fries. The fries become the prongs of the Frork.
To announce the Frork, McDonald's turned to pitchman Anthony Sullivan, who recently starred in McDonald's first-ever infomercial, which aired in New York on Sunday, April 30, and is now posted to McDonald's YouTube channel.
"Anthony Sullivan here," said Anthony Sullivan. "Will the Frork change your life? Probably not. Will the Frork improve your Signature Crafted Recipes eating experience? I mean, sure... maybe!"
"We started with All Day Breakfast, updated our Chicken McNuggets, offered new Mac sandwich sizes for every occasion and now we're introducing Signature Crafted Recipes because they are inspired by our customers," said McDonald's Chef Michael Haracz.
"And while the Frork is supremely superfluous, it shows that McDonald's is willing to do whatever it takes to help them enjoy every last bite."
The Frork works with all three new Signature Crafted Recipes -- premium sandwiches that put flavor at the forefront, also giving customers a choice through recipe, protein and bun selection.
Signature Crafted Recipes are available for an average price of $4.99 - $5.19 at participating McDonald's.
