TECHNOLOGY | Staff Reporter, Australia

KFC US celebrates National Fried Chicken Day with a drive-thru experience with Robot Colonel Harland Sanders

The brand developed an animatronic voice-altering machine called H.A.R.L.A.N.D. in honor of the national food holiday.

A press release from CISION PR Newswire said that H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) is a state-of-the-art voice modulator system that gives drive-thru diners the experience of ordering from an animatronic Colonel Sanders head that speaks in the voice of Colonel Sanders.

The robot uses speech recognition, artificial intelligence technology and text-to-speech techniques to transform a KFC drive-thru operator's voice into the voice of Colonel Sanders
"What better way to celebrate National Fried Chicken Day than by ordering KFC from the Colonel himself?," said George Felix, KFC U.S. director of advertising.

The chance to engage with H.A.R.L.A.N.D. is limited to some stores, but everyone can listen to and watch the robot-chicken expert wish them a happy National Fried Chicken Day in a video message from KFC.

Created in partnership with Wieden+Kennedy's design engineering group, W+K Lodge, H.A.R.L.A.N.D. is the latest example of KFC's ambitious operations and marketing initiatives.

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