Ferguson Plarre launches new app-based loyalty programme

The bakery chain found that 59% of their customers prefer to join a loyalty program with a digital app.

Ferguson Plarre has announced that they launched their Sweet Rewards club mobile app, replacing their former loyalty system Bakers Four.

The Sweet Rewards club is a point-based system that captures all in-store purchases and receive 20 points for every AU$1 spent. An AU$5 voucher can be obtained by earning 5,000 points and is given to a member’s birthday month.

The bakery chain changed their loyalty system after customers gave feedback that their earlier card-based programme was outdated.

“We are really excited to be able to reward our customers in such an innovative way, to offer instant and more frequent rewards. We want our customers to feel appreciated and this is a great way for us to be able to do this, and communicate with them in a more direct and personal manner,” Steve Plarre, CEO of Ferguson Plarre, said.

(Photo credit: Ferguson Plarre Facebook)

Also Read

What to expect with the new Grill’d app

Transforming the Quick Service Restaurant Industry through Data & Analytics

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit