Domino's introduces new app feature
Domino’s Anywhere allows mobile customers to order using a maps based pin drop feature.
Domino’s Group chief digital officer Michael Gillespie said that the new feature in the Domino’s App and mobile website allows customers to have pizza in any location and not
be restricted to a delivery address.
When a customer uses Domino’s Anywhere, the platform will be able to detect that the selected location is outside and will prompt customers for further information including delivery instructions and safety inclusions. Domino’s Delivery Experts must also be legally permitted to access the delivery area.
Gillespie said, “To receive a delivery in an outdoor area we ask that customers are in an easily accessible location, that is well-lit and within 100 meters of a street address. This allows our team members to safely find our customers as quick as possible ensuring a fresher and hotter pizza.”
Gillespie said that Domino’s Anywhere also improves the customer ordering experience for those customers who want to order to a residence as it automatically locates your address and connects you with your closest store.
“Using Domino’s Anywhere to order means that customers no longer have to type in their address, streamlining the ordering process and ensuring accurate details for the delivery.”
Domino’s Anywhere first launched in the Domino’s Netherlands market from an internal idea on how to service customers better.
