, Australia

Banjo’s Bakery Café revamps ordering app to enhance user experience

The bakery chain first launched the app in November.

Banjo’s Bakery Café announced a relaunch of their order, pay and rewards mobile application, more than half a year since its introduction.

The app showcases a redesign of the user interface to create a “simplified and cleaner” aesthetic, the brand said. It has received 35,000 downloads, with 25 to 44-year-olds seen most likely to use the digital ordering service and Brisbane seeing the biggest uptake to date.

Banjo’s first launched the app in November last year as part of the national franchisor’s strategy to modernise their customer experience and increase contactless purchase and pay options in response to ongoing impacts due to COVID-19.

App’s existing features include a “skip the queue” ordering, VIP points system, a mechanism to save order favourites, pay-in-advance, and a 50% discount on a user’s first order.

“We know Banjo’s Bakery Café customers are regularly on-to-go, so taking on customer feedback since the initial app roll-out has been hugely helpful in building a user experience tailored to everyone from our regulars to a first-time customer,” Banjo’s Bakery Café CEO and managing director Jessica Saxby said in a media release.

To raise awareness around the app relaunch, Banjo’s is currently doing a national marketing campaign across social media, out of home and print, which they say has seen a recent uptake of 39% in app downloads.

Banjo’s Bakery Café currently has 44 stores across Tasmania, Victoria, News South Wales, South Australia and Queensland.

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