, Australia

Find My Rice brings global connections to local QSRs

The world’s largest hospitality search engine has launched in Australia.

Find My Rice enables QSRs to find something they need quickly and in the most convenient location. Seasonal menu changes are very common in QSRs and Find My Rice could be a valuable partner in helping people to be more innovative with their menus. The diversity in the website would prove to be an asset in preparing menus.

In the practical sense, the engine uses algorithms that provide more options for customers by presenting solutions outside the direct initial search parameters. QSRs can connect with a large number of options that they may not have discovered otherwise.

“The idea came from my need to try and locate a product that I knew I wanted but didn’t have enough detail to find easily. I’ve been working as a chef and in franchising for over 20 years so I know it inside out,” Find My Rice CEO Dominic Cain said.

“This insight has shaped every element of our product, how it functions and definitely its purpose. I’ve designed it to be what I needed all those years ago and finally technology has caught up with my dream and we’ve been able to make it a reality.”

The scope and breadth of products and companies’ people can have access to are the highlights of the engine, as it is the only search engine where any company from around the world can join, and where customers can search by country to find suppliers in the region they desire.

How the technology works to make more efficient and effective connections quicker is the goal.

“The site has companies ranging from large suppliers like Bidvest, to boutique pastry suppliers like Posh Foods. It is designed to connect people in the food and hospitality industries with companies that can supply them with what they need. It’s essentially targeted at anyone that wants to create something wonderful in the industry,” Cain said.

“It is certainly a great starting point for start-ups as the technology ensures they receive relevant references to other related products, services or suppliers. We have just started but our aim is to truly be the go to place for anyone in the food industry from five star chef to local café owner.”

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