How Mad Mex is using TikTok to increase staff engagement
The chain has also started to publish its recipes and ingredients online.
In a bid to showcase transparency and workplace happiness, Mad Mex announced it has started to harness TikTok as an internal engagement tool.
The Mexican chain says the move is “already a huge hit”, citing employee post already getting 5.8 million views on the social media platform.
“It made complete sense for us to develop a creative internal resource to help bring even more positivity, fun and a sense of pride to the workplace,” Mad Mex founder and CEO Clovis Young said, adding that all content featured on their TikTok account is coming directly from their staff, dubbed as Luchadores.
Mad Mex says it will also utilise the popularity of TikTok to promote the brand’s work values and exhibit their workplace skills of their staff.
“Using Tik Tok as an engagement tool works for us as a brand on multiple levels: we’re aligning our core values with restaurant execution and we’re giving our teams the chance to engage our customers in a fun, cheeky way that demonstrates the Mad Mex personality,” Young added. “We’re one of the first businesses in Australia to use this tech in this way.”
An online training module for the TikTok tool is currently in development for staff to complete, helping them understand what the platform is and how to use it. Its launch is said to be aligned with “Phase Two” of Mad Mex’s Fresh Fuel for Life rebranding journey, which will see the chain roll out its recipes and ingredients online.
“Phase Two is all about transparency. This new phase of the brand gives them the ability to make our delicious food at home whilst also letting them know exactly what’s in our food,” Young added.
Photo credit: Mad Mex Website
