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PROMOTIONS | Staff Reporter, Australia
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TheFork Festival opens today for all Australian restaurants

Participating restaurants get massive exposure to millions of diners from today until March 28.

To say that the hospitality industry has been through a challenging time is an understatement. As the pandemic forced governments to implement hard lockdowns and enforce social distancing restrictions, businesses are left with fewer to almost zero footfall in the stores, gravely affecting revenues and even compelling some to completely shut their doors.

IBISWorld forecasts the Australian restaurant industry’s revenues to drop by up to 15% in 2019-2020 and recover by only 5.1% in 2020-2021. The start of vaccines being rolled out provides a glimmer of hope, but restaurants’ profit margins are still expected to be squeezed for the foreseeable future.

In order to entice customers to dine out again and help Australian restaurants recover, TheFork launches its biggest dining campaign of the year called TheFork Festival. The event aims to help restaurants boost bookings and fill empty tables by offering customers 50% discount in all businesses participating in the festival from today, February 15, until March 28.

“With reservation numbers down year-on-year across Australia, this is just one of the ways that we can incentivise diners to get out to restaurants. The Festival provides a much-needed increase in business for all Australian restaurants,” says Gary Burrows, Country Manager TheFork Australia.

Joining the Festival allows restaurants to enjoy a vast audience reach and put their brand out there as they gain exposure to TheFork’s over 1.2 million unique monthly web visitors and over 1 million diners in their database. The 6-week event also provides restaurants with a great opportunity to introduce their brands to new customers and eventually turn them into loyal patrons, with 97% of festival bookings coming from first-time diners.

The Festival is open to all Australian restaurants, even those that are not currently using TheFork as their online reservation platform.

Click here to join the Festival now.

 

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