, Australia
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Subway to launch footlong-themed pool toys

Last December, the brand teamed up with Budgy Smuggler to create Footlong and Six-Inch swimwear.

Subway is set to sell 3 metre long inflatable toys shaped like their signature Footlong Subs as part of their summer campaign.

Last December, the brand teamed up with Budgy Smuggler to create Footlong and Six-Inch swimwear.

“We love seeing other brands jump on the Subway Summer bandwagon. Why not? The more the merrier,” Subway ANZ head of marketing Rodica Titeica said.

“But we think this year’s hottest item has to be our Floating Footlong - it’s seriously huge! Nothing can compete with the massive famous Subway Footlong sub, no matter how hard others try.”
 

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