The KFC Youth Foundation aims to build confidence in young Australians.
Responding to reports of growing anxiety and self-doubt, the global chicken brand started a mental health initiative dedicated to help Australia’s young people.
Dubbed the KFC Youth Foundation, the initiative will partner with charity organisations Reach, StreetWork, ReachOut, Whitelion and Youngcare to help young Australians “build [their] confidence.”
The brand’s inaugural KFC Youth Confidence Report – a YouGov Galaxy omnibus study of over 1,000 Australian youth aged 16-24 – discovered that 63% or nearly two-thirds of young people “don’t agree they a lot to look forward in life” while 46% or almost half of the respondents say they lack confidence every day or most days.
KFC Australia managing director Nikki Lawson notes the brand’s history of hiring thousands of youth in the country and the need to create an environment that supports them.
“Australia’s youth believe not enough is being done to safeguard their future, so how can they feel anything but voiceless in the face of a future filled with anxiety and self-doubt? This is not what we want for our young people. The KFC Youth Foundation is an incredibly exciting opportunity go beyond our restaurants and give all young Australians the confidence, skills and support they need to succeed to build a brighter, more confident future for Australia,” she said.
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