How QSRs can maximise their special offers from TheFork Festival
Bookings can increase by up to 11x when special offers are utilised strategically.
Back in the day, a restaurant full of customers is like a big neon sign saying “the food is great here” that attracts passersby to also dine in, or at least make a note of that place and go back there soon. Today, even as restrictions begin to relax, it is still challenging for restaurants to attract customers to dine again, much less fill tables to full capacity.
To help restaurants recover from the significant impact of the pandemic, TheFork is now hosting the ongoing TheFork Festival, a 6-week nationwide dining campaign that runs till the 18th of March and aims to connect restaurants with millions of potential customers.
One of the main features of the Festival is that it allows restaurants to attract customers through a variety of deals, such as specially-curated menus and discounts of up to 50%. Restaurants can utilise these special offers strategically in order to welcome diners at a time when their tables would otherwise be empty. After all, people probably won’t mind hearing about “empty chairs at empty tables” from a renowned musical, but certainly not from the restaurant industry as such a dismal situation is the last thing any business wants.
By working with TheFork, restaurants get full control over how much discount to offer, the maximum number of people per service, and when the discount will be live. According to TheFork, restaurants generated 7x more bookings during lunch and 3x more during dinner with a Special Offer than when they didn’t have a Special Offer.
The bigger the discount, the bigger the impact in the restaurant’s page views and bookings. When restaurants offer 30% discounts, they get 2.5x more page views on their TheFork page and generate 4.5x more bookings. For 40% discounts, page views and bookings increase 3.5x and 6x, respectively. But when restaurants offer 50% discounts, page views jump 6.5x and the number of reservations surge 11x.
“Special offers represent an additional source of revenue all year round. In addition, it's a risk-free investment because it helps you to attract new customers. It's a virtuous circle: With special offers, you can attract new customers who, if they're happy, will post positive reviews, return to your restaurant, and make other customers want to eat there too,” says Gary Burrows, Country Manager TheFork Australia.
This year’s Festival is open for all restaurants, even those that are not current customers of TheFork.
Click here to join the Festival now and attract more guests to your restaurant when you need them most.