PROMOTIONS | Staff Reporter, Australia

The Coffee Club introduces 50c discount for reusable cup users

The coffee brand says the waste reduction initiative allows consumers to save AUD$130 a year.

Looking to reward coffee drinkers who take a stand against waste, The Coffee Club has started to offer a 50-cent discount on hot beverage purchases for customers who bring their own reusable cups in all their stores across the country.

The coffee brand previously offered their Karma Cup refills for years and hopes to extend the environmentally friendly option for customers and make a difference to the estimated one million disposable coffee cups dumped in Australian landfill every year.

The Coffee Club also says the discount, has the potential to save Australia’s nation of coffee drinkers up to AUD$130 annually.

“Our franchisees live and work in the communities they operate in, and so it’s our responsibility that we listen to our customer’s passions, such as the health of our environment and support when and where we can. We’ll be working closely with our franchisees over the coming months to monitor the positive impact the initiative has on their business and for now we are extremely proud to be taking this proactive step,” The Coffee Club Head of Marketing Matthew Emmerson said.

(Photo credit: The Coffee Club Australia Facebook page)

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.