Real-life brand case studies leads afternoon stream session at QSR Media Australia Conference & Awards
The first of the afternoon stream has Subway and Krispy Kreme leading discussions.
Case studies, revenue management discussion, and opportunities in riding social media trends will highlight the first-afternoon stream session at the QSR Media Australia Conference & Awards powered by Red Bull.
Starting at around 2:55 PM, Subway Australia & New Zealand's Managing Director Shane Bracken will discuss the brand's recent brand refresh.
Following him is Aimee Cutajar, Head of Marketing at Krispy Kreme Australia & New Zealand for the second case study that will bring guests an inside look at a Krispy Kreme Wedding marketing campaign.
Diving into the relationship of customers, social media, and QSRs, TikTok will lead a presentation on the opportunities for QSR brands to meet their customers through the app and create new avenues to tell their brand;'s stories.
Finally, Simon-Kucher's Mitchell Taylor will lead a discussion on how restaurants in Australia should grapple with industry challenges and leverage better revenue management techniques to grow profitable.
The QSR Media Australia Conference & Awards powered by Red Bull will be happening on 30 October in Sydney, Australia.
For more information about the event or other inquiries please contact Rose at [email protected] or click this link.
