, Australia

Krispy Kreme opens store in VIC’s Highpoint Shopping Centre

To celebrate the opening, the Highpoint store gave away 7,000 Original Glazed doughnuts for free.

Krispy Kreme Australia announced the opening of its Highpoint Shopping Centre in VIC last June 30.

To celebrate the opening, the Highpoint store gave away 7,000 Original Glazed doughnuts for free for locals who walk in-store on the day, with the first 50 getting a Original Glazed dozen box of doughnuts and a limited-edition t-shirt. A live band, DJ and a free face painting session were also conducted.

Krispy Kreme Highpoint will create 50 new jobs for locals, the company said.

Also read: How Krispy Kreme's unique omnichannel experience set them up for future growth

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