Gotcha Fresh Tea eyes 100 stores by 2027

The brand currently has 50 outlets in Australia

Australian bubble tea brand Gotcha Fresh Tea plans to reach 100 new outlets by 2027.

The news comes as it announces new outlets in Doncaster and Waverley Garden in Victoria, Adelaide Myer Centre Rundle Mall, World Square in Sydney and a new flagship site at the Sydney Fish Market.

Gotcha is also rapidly increasing its global market presence with a new store in Mexico launched this month, ten more under negotiation, and is strategising for 100 stores within the Mexican market.

It also plans to this year open 20 more stores in Saudi Arabia where its offering is particularly popular, with Gotcha Jeddah generating US$1.3m in sales.

Known as Australia’s first ‘luxury’ bubble tea due to its premium quality ingredients and distinctive store fitouts, Gotcha Fresh Tea is also known for its unique marketing collaborations with pop-culture icons including Sesame Street, Pokémon and Hello Kitty, which have boosted group sales by about 20 per cent this financial year.

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