NEW CONCEPTS | Staff Reporter, Australia

Motto Motto sees opportunity in at-home dining market with Japanese meal kit range

The brand seeks to bring the “Kyoto” concept to supermarkets and grocers.

Brisbane-based Motto Motto has launched its Japanese meal kit and ready-made meal brand in a bid to reach customers staying at home amidst the COVID-19 crisis.

Called “Kyoto”, the brand utilises Motto Motto’s team and manufacturing capability to develop its range of meals that will be available through contactless home delivery via its new website and supermarkets.

“We are providing contactless home delivery of Kyoto meal kits and are seeking to bring Kyoto to independent supermarkets and grocers where they know their customers don’t just want convenience, but also restaurant quality food when dining from the safety and comfort of their own home,” Motto Motto group managing director William Liu said in a statement.

The Kyoto range includes their Crispy Fried Japanese Karaage Chicken with curry sauce and three make-at-home ramen kits, all being served with premium tender pork belly. The range includes a signature Classic Ramen, chill-filled Red Ramen and Black Ramen for garlic enthusiasts.

All recipes were created by Ryuji Tomihara, Motto Motto’s executive chef.

Orders can be made directly through Kyoto's website and delivered every Tuesday and Friday in and around the Brisbane metropolitan area.

“We know that this pivot in our business model is meeting a gap in the market – particularly for premium at home ramen. When buying Kyoto, customers get dine in quality 12-hour cooked
pork super broth at home, in just five minutes,” the group’s head of brand & marketing Matt Fickling added.

Motto Motto has also secured wholesale customers for Kyoto and are seeking expressions of interest from other interested retailers and distributors around the country.

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