SumoSalad removes white bread from major product lines
The move will replace white bread toasties and long rolls with multigrain and soy & linseed varieties to offer Australians healthier fast food options on the go.
SumoSalad acknowledges the move could isolate a proportion of their customer-base who in the past enjoyed its white bread menu items, it recognises that the need to provide its overall customer base with more nutritious alternatives such as the new grain and seed bread varieties is considerably more important.
Managing Director of SumoSalad, Luke Baylis, says that in 2011, SumoSalad aims to get serious about making its menu items even more nutritious for its customers.
“While the decision to take white bread out of these product lines could be seen as a bold move we have to think about the larger majority of our customers who will be pleased that this change makes SumoSalad an even better fit for their healthy lifestyles,” Baylis says.
“Over the past decade there has been a definite consumer shift towards the high fibre, low GI qualities of wholemeal, seeds and grains, which are known to keep you fuller for longer. SumoSalad is simply aligning itself with the general consumer demand and we think our customers will appreciate it.”
The new multigrain and soy & linseed breads aren’t the only new varieties on the horizon, with plans to introduce quinoa rolls as well as flavours never before offered in the fresh fast food environment. SumoSalad is also giving its customers the option of purchasing half size items on products such as long rolls and wraps, welcome news for those keeping an eye on their portion intake.
SumoSalad’s soy & linseed long rolls will be available with new fillings like Pastrami; Chicken & Walnut; and Pear, Brie & Rocket while its new Multigrain toasties fillings include Chicken & Avocado and Tomato & Bocconcini.
