Product of the Month - Pizza Hut's gigantic "The Plank"
At 94cm long this is indeed a huge pizza. QSR Media sits down with Pizza Hut's Head of Marketing and Food Innovation Mr Anup Jain to get the lowdown.
QSR Media: How long will it be in store for?
Anup: The Plank will be available for 7 weeks until the 8th October. Customers can order The Plank for delivery and pick up, Australia wide, in all their favourite flavours. It’s also now available in exclusive, new meaty flavor, Carnivore.
QSR Media: The size of the pizza and box, what kind of logistical challenges did this pose?
Anup: We had to develop special carry bags for the plank to keep them warm for deliveries. We also have limitations to delivering it on a scooter as this is unsafe. Therefore any consumer who orders one from a store that has to deliver by scooter will receive a voucher for a free garlic bread and 1.25L pepsi. Any offering this huge of course creates complexity for our stores, but they have been well trained to prepare for this, and are more than prepared to get this exciting new product out the door to consumers. We carried out several trials to ensure the food remains hot and the box remains stable in city driving conditions.
QSR Media: Who do you think it will appeal to?
Anup: This product has been designed to target young males aged 18-29 but we believe it will also attract a larger audience and is perfect for anyone who loves pizza. It’s great for that boy’s night in watching the footy, or for a family get together. It’s designed for 3-4 grown males so it’s a feast for a few and is a great option to share with friends.
