McDonald's innovates with the addition of Lamb on the menu, a Q&A

QSR Media: How will you be promoting the new lamb menu?

Mc Donald's: The new lamb menu has been launched with an above and below-the-line campaign starring Sam Kekovich. Activity will include TV, radio, press, online, outdoor and a sampling promotion in Sydney, Melbourne, Brisbane, Adelaide and Perth. The sampling promotion sees McDonald’s giving away 2000 free Serious Lamb Burgers to lucky Aussies on Tuesday 14th August between 10.30am and 12noon.

QSR Media: How long will you be offering the The Serious Lamb Burger and the Serious Lamb Taster?

Mc Donald's: Both The Serious Lamb Burger and The Serious Lamb Taster are promotional items and will only be available for 12 weeks.

QSR Media: What is your expectation of the range?

Mc Donald's: Given that lamb is such a popular meat in Australia, McDonald’s anticipates the new lamb menu will be well-received by Aussies.

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