
McDonald's Australia boosts earnings with 'loose change'
According to a report in the Sydney Morning Herald, insiders believe McDonald's benefited from high-value coins being in high circulation in Australia.
A Sydney Morning Herald report said, “The value-meal initiative in Australia has helped resuscitate earnings this calendar year and, along with a range of other offers such as its Olympic sponsorship, the local branch of the fast food chain has stolen market share from takeaway rivals to hit 50 per cent market share in New South Wales."
View the report here.