Hungry Jack’s launches Mini's

Australia’s smallest fast food burger measures 4.5 centimetres high and 6.5 centimetres wide. Each individual mini burger weighs 63 grams or just half the weight of a Hungry Jack’s cheeseburger.

National Marketing Director Jim Wilson said the new miniature cheeseburgers which are packaged in pairs were introduced into 350 stores nationally as part of Hungry Jack’s extensive campaign to broaden its menu and improve the menu’s nutritional make-up.

“Mini’s were introduced by our counterparts, Burger King, in the US a few years back in packages of six, eight and 12. Although we have no intention of replicating that offer here, we have taken the concept and made it suitable for the Australian market,” said Mr Wilson.

Hungry Jack’s Mini’s are available for $2.65 per pair or $4.95 as part of a small meal deal.

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