How many kilojoules are in that meal?
Hungry Jack’s will introduce menu boards displaying kilojoule counts nationally from today.
Hungry Jack’s CEO Aaron McKie said the kilojoule details of every product - from burgers to salads - are now prominently and permanently on display in its 345 restaurants.
“This is an Australian first and we thought it was important to implement this initiative across the country, not just in New South Wales where it will be a legislative requirement by February next year,” said Mr McKie.
Hungry Jack’s is also hoping there will be consistency to the approach taken by other states and territory governments considering similar legislation.
“These new menu boards will assist customers of Hungry Jack’s to make more informed choices about what they eat and understand the energy content of the foods they consume,” he said.
“The average adult daily energy intake of 8700 kilojoules is also displayed, so customers can work out how much of this will be consumed by their choice from our menu.
“Hungry Jack’s is also making it easy for customers to see how many additional kilojoules would be consumed if they turned their purchase into a meal by adding a drink and a side,” he said.
McKie said the new menu boards prove how serious Hungry Jack’s is about improving its menu, food quality, nutritional profile and service to customers.
“It is part of a bigger picture and reflects the work we have been doing for some time to improve the nutritional content of our menu, and that includes much less saturated fat, sodium and sugar levels,” he said.
“For example, the sugar in Hungry Jack’s buns has been reduced by over 60 per cent, the sodium level in chicken nuggets slashed by a third (34.3 per cent) and our move to a canola-based oil blend has seen the saturated fat levels in our fries reduced by a massive 76 per cent.
“There is a growing demand among Australians for healthier options and that’s why the food at Hungry Jack’s is better and healthier than it’s ever been,” said Mr McKie.
Also in an Australian first, the nation’s organic beef sector is about to hit the mainstream, with the industry supplying produce for fast food’s first burger made with organic beef, to be introduced in Hungry Jack’s 340 stores nationally.
“We always prefer local produce and we looked no further than Australia’s Channel Country to supply organic beef for our new Country Burgers,” said Mr McKie.
“Our organic beef is sourced from 20 certified organic cattle producers from this remote inland destination which incorporates parts of Queensland, the Northern Territory, South Australia and New South Wales,” he said.
“The taste of the burger is vastly superior and that’s because the cattle are bred and grazed entirely on native pasture, including 250 different species of native herbs and grasses,” Mr McKie said.
The beef in Hungry Jack’s new Country Burgers is certified 100 per cent organic and natural.
As part of its new brand direction, Hungry Jack’s is also dropping its 16 year old tagline, the Burgers are Better at Hungry Jack’s, replacing it with Hungry Jack’s makes it better.
