Subway introduces Multigrain Wrap
The brand announced the addition of a new Multigrain Wrap to its subs and salads menu, marking the first product from a QSR in Australia to register with the wholegrain industry standard.
According to Subway, the Multigrain Wrap contains one-third of a person’s daily target intake of wholegrains, including four types of seeds and grains.
With the launch of the wrap, Subway became a Registered User of the Grains & Legumes Nutrition Council (GLNC) Code of Practice for Whole Grain Ingredient Content Claims, making it the first QSR to make the commitment to provide clear and consistent wholegrain claims, according to GLNC Code of Practice and Nutrition Program Manager, Chris Cashman.
“It’s great to see SUBWAY leading the charge and offering a wholegrain product. The majority of Australians are falling short of their daily core grain food recommendations and their wholegrain daily target intake which can have negative health impacts, so we welcome having more healthy and convenient lunchtime options with wholegrains available”, Cashman said.
The launch of Multigrain Wraps will be supported by a national ‘Any Two Wraps for $10’ promotion.
The launch comes as part of a renewed strategic direction from SUBWAY which has seen the introduction of the new ‘Eat well…Go’ brand purpose. Focusing on an authentic and natural approach to promoting healthier lifestyles, the campaign seeks to encourage Australians to choose food that makes them feel good while empowering them to ‘get out and live life’.
Subway Marketing Manager, Lara Corbiere, said the new wraps provided a tasty alternative for those looking for a nutritious and substantial lunch while on the go.
“We know that our customers are an active bunch, making the Multigrain Wrap the perfect meal after a game of sport or following a surf,” she said.
“Moreover, they offer the perfect lunch option for those who are time poor yet do not want to compromise on health. We know that our customers enjoy Subway for its convenience and great tasting subs, but we also want to make sure people feel good about the better choices they’re making. SUBWAY offers something for everyone and our new Multigrain Wrap is definitely something to feel good about,” Corbiere said.
The new Multigrain Wrap option and the “Two Wraps for $10 Promotion” is available at all participating Australian Subway Restaurants.
