MENU INNOVATIONS | Staff Reporter, Australia

Soul Origin launches new winter soups range

The new selection is available in all 108 stores nationwide.

Looking to provide options for the upcoming cooler months, Soul Origin launched its new soup range.

The chain’s HEARTY A.F. soup selection includes classics such as pumpkin and chicken & corn, and favourites with a gourmet touch including pulled beef and potato, Mexican mixed bean and creamy mushroom parmesan.

“We know our customers are busy and often looking for quick, nutritious lunch options on the run,” Soul Origin chief executive Chris Mavris said, adding that the new soup menu is available in all 108 stores across Australia.

Starlight co-branded coffee cups
Soul Origin stores will also be delivering its coffee in 1.4 million co-branded Starlight printed coffee cups to help raise more awareness for the cause.

During Starlight Month in May, stores will dress up their stores as usual and sell Starlight merchandise such as magnets, wands and pens, to kick off the brand's commitment to raising another $100,000 this year.

Entering its fourth year with the Starlight Children’s Foundation, Soul Origin has contributed over $280,000 in funding and supported the charity with an additional $30,000 of food, drinks and support for various activities.

Photo credit: Soul Origin Facebook

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