MENU INNOVATIONS | Staff Reporter, Australia

Red Rooster adds fried chicken to menu

The chain has it in over 100 restaurants to date.

Red Rooster announced it is now serving fried chicken, touted as part of an ongoing transformation for the brand.

The fast food chain, known for serving roast chicken for almost five decades, says the new addition is made with 100% fresh Aussie chicken and is delivered and prepared daily with a “bespoke and unique” recipe.

Red Rooster said 2021 will also see changes and upgrades for the brand including restaurant refurbs, uniform upgrades, menu innovation and advances in technology and convenience.

Currently, customers can order their fried chicken in just over 100 selected restaurants but the brand said they will be rolling it out in more restaurants each week.

“We know Australians love fried chicken and we are now giving them a new way to experience it – we will be the first national brand to offer them a product that is juicy, tender and flavoursome on the inside and with a golden, crunchy texture on the outside,” said Red Rooster marketing director Ashley Hughes.

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