MENU INNOVATIONS | Staff Reporter, Australia

Gelatissimo and H2melon partner to create Melonberry

Launching on January 20, the new flavour combines the sweetness of watermelon and strawberries.

Gelatissimo marketing manager Amanda Massingham said, “We admire the H2-family and feel this flavour partnership is natural and exciting. We listened to our customers’ demand for a fresh sorbet and this is the perfect solution. Combining the natural sweetness of watermelon and strawberries, we have literally created summer in a scoop”.

H2melon head of marketing Annelise Beard added, “Watermelon goes hand in hand with summer, when Gelatissimo reached out to us about featuring H2melon as their flavour of the month, it was an obvious must!”

The gelato is available in all Gelatissimo stores until the end of February or while stocks last.

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